<aside> 💡 Updated on Feb 16th 2024

*This framework captures structures and hierarchies information to align your product, marketing, and sales teams. We aim to enable them to grow your company together while focusing on their specific perimeters.

We developed it for B2B SaaS scale-ups, leveraging twenty years of experience working in startups, scale-ups, large companies and marketing agencies. It is continuously optimised and upgraded.

🔥 Do you want to use it for your company? → Email me at [email protected]Book a meeting at https://leadnostic.com/meetDiscover our coaching sessions, our perimeter and some client cases at https://leadnostic.com*

</aside>

🧬 Who we are

🧬 Brand Matrix

🎯 Who are we talking to

The problems we address

Our Ideal Customer Profile (ICP)

Our Personas

Maturity Levels

Top list companies target

💡 What we build & sell

Our Benefits & Differentiators

Proofs/outputs/results

Products

Features

⚔️ Who do we face

Competitive landscape

External influences

🎤 How we talk & sell

Campaigns & marketing streams

Product launch campaigns

Customer marketing activities

Partners marketing activities

Content Library


🏆  How we perform

Lead Scoring model

Marketing Channels perf

CMO Scorecard

Finance KPIs

💰OPEX Mkt budget (an xls template will be sent on workshop #2)

⚔️ Structure the teams

Marketing team R&R

🐴 Sales Team R&R (soon)

🦄 Product team R&R (soon)

Leaving employee - transition plan

📞 External suppliers requests

Agency requests

Consultant wish list

👉 Some Key information

Leads to closing steps

How we create & optimise MQLs