Dapresy x Leadnostic
Dapresy is a global provider of data analysis and visualisation software for market research and customer experience management.
At the time of our work together, Dapresy supports over 170 direct clients in 25 countries, thousands of users and many of the top global brands.
We came to Dapresy through Verdane Capital
WHY WE WERE CALLED
>> Marketing-to-Sales funnel to build
>> Marketing automation to consolidate
>> Message architecture to create
In order to sustain its high growth in the Nordics, Germany and the US, Dapresy needed to implement a full marketing funnel.
Dapresy wanted to leverage the important database of contact the team had managed to build throughout the years.
The management also wanted to define the company’s core message, work on the website, and optimize its marketing automation activities & contacts database.
WHAT WE DID THERE
>> Strong & healthy marketing funnel
>> A new corporate website
>> Marketing team in place
During its seven months at Dapresy, and post our diagnostic phase, we quickly focused on redefining the leads’ profile, maturity & behaviour grid of analysis. We then used this framework to rebuild the marketing automation architecture, the website and launch social media campaigns.
We created the brand message structure and helped the new marketing team get trained and ready to take over.
What they said
“Leadnostic (previously Canablava) really turbo-charged lead generation with digital marketing!”
“När jag började på Dapresy fann jag ett mycket välstrukturerat arbete som gav mig möjlighet att kliva in i min roll. Leadnostic (previously Canablava) hade krattat manegen i alla dimensioner och det var för mig att ta över.”