Predical x Leadnostic
Predical is for all companies that have data related to the behaviour of a person at home or away.
It designs algorithms and relevant indicators to add functionality to an existing product (connected objects) and build customer loyalty with smarter services.
WHY WE WERE CALLED
>> Marketing-to-Sales funnel to audit
>> Customer cycle to consolidate
>> Message architecture to create
In order to expand its offer, Predical called Leadnostic (previously Canablava) to analyse its current marketing-to-sales funnel.
The audit covered mainly three areas:
1- Define target audience, regarding profile, maturity levels and behavior.
2. Analyse the website architecture & the inbound marketing efficiency.
3. Audit the sync level between the message and the marketing KPIs.
WHAT WE DID THERE
>> Target definition
>> Marketing funnel blueprint
>> Help on the messaging structure
We worked with Predical over a series of online workshops during a couple of months. The idea was to have a very light involvement in their marketing team but to help them steer the boat in the correct direction. We discussed a lot about how to define target and setup a good marketing-to-sales funnel.
This mix of theory-based crash courses and real case work allowed the team to quickly create the tools they needed to scale up their marketing reach.
What they said
“Leadnostic (previously Canablava) came on board to optimize the sales funnel for one of our websites. Very fast understanding of our Silver economy market. Effective listener, very creative and able to bring great ideas to explain our value proposal. He helped us to decrease the complexity of our website and to get incoming calls from prospects.”