Puzzel x Leadnostic
Puzzel is the Contact Center as a Service (CCaaS) leader in the Nordics and recognized as the most innovative CCaaS in Europe.
Puzzel marketing team is based in London, Copenhagen, Malmö, Stockholm, and Oslo.
It is a participation of Marlin, a Private Equity firm based in London,
WHY WE WERE CALLED
>> Improve MQLs quality & marketing pipeline generation
>> Optimise marketing channels efficiency
>> Optimise marketing ROI
>> Better integrate marketing with sales & product
WHAT WAS OUR OUTPUT
>> Solid lead maturity framework for the full lead generation funnel & customer marketing, leading to measurable improvement of marketing-qualified-leads quality
>> New marketing engine to power campaigns and optimise marketing channels efficiency, allowing a switch from tactic-based to campaign-powered lead generation and customer marketing.
>> Optimized integration of marketing in the Salesforce framework.
>> Team training on data-focused marketing output.
What they said
“Antoine came in to analyse, manage and develop our marketing team and effort. He brought clear directions and a lot of creativity to our campaign management as well as clarity in our lead-to-opportunity process. He has been valuable to improve the interfacing between our marketing and commercial teams including new business and account success management”
“Antoine (Leadnostic) has made a clear difference for Puzzel in three key areas:
1. Restructuring of marketing team, processes and priorities, now far more geared to MQLs & Opportunity generation.
2. Stronger interface with Commercial department, working with us as a client and the commercial needs.
3. Influencing a change of behaviour of the Commercial team towards the marketing role, responsibilities and added value in the company’s growth.”
“Antoine’s strength lies in his ability to think outside the box and bring innovative ideas to the table.
He encouraged the Marketing team to explore vertical marketing and focus on lead generation, pushing us to challenge the status quo. Antoine always brought positive and upbeat energy to the team, inspiring open discussions and fostering a great working relationship.
His optimistic outlook naturally encouraged collaboration, and I believe the Marketing team is now stronger for it. Antoine’s innovative approach and positive demeanour will be valuable assets to any organisation looking for a leader to guide their marketing function.”