XMReality x Leadnostic
XMReality Remote Guidance is an AR enabled knowledge sharing tool that lets you communicate with gestures, speech, chat and pointers with someone in a completely different location. It includes: A unique hands-overlay technology that lets you guide someone else's hands—as if you were there.
The company is located in Linköping and listed at Stockholm’s NASDAQ and was part of Spiltan’s portfolio.
WHY WE WERE CALLED
>> Transition to SaaS
>> Product launch
>> Change of Target Audience
Following a complete audit of XMReality sales, product and marketing unit, Leadnostic defined three key areas to build and consolidate XMReality marketing-to-sales experience.
1. Build the foundations of the marketing-to-sales funnel,
2. Build a strategy for the launch of their new product and execute all activities
3. Work on XMReality’s content framework
WHAT WE DID THERE
>> Strong & healthy online marketing funnel
>> A new home page & content hub
>> Marketing team in place
Canablava/Leadnostic had to work right away on the launch campaign, and from there built an online marketing-to-sales funnel, with a focus on target audience segmentation, message definition, landing page architecture and design. We assisted XMReality in building their marketing team by defining scope of work, interviews and onboarding.
What they said
“Having a clear picture of your target markets is essential. Leadnostic (previously Canablava) provides specific insight you can build a marketing framework around, allowing you to target ideal prospects.”